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Last week, I was eager to do a call with Dustin Hinz, CMO of Firestone Walker Brewing, a Los Angeles-based beer maker that just launched its first non-alcoholic beer line. I was curious about the beer-brand perspective on non-alcoholic drinks. There are many natural brand collaborations: Jack Daniels and Coca-Cola, Absolut Vodka and Ocean Spray […] The post Firestone Walker Brewing's CMO On Billboards, Non-Alcoholic Beers And Digital Shelves appeared first on AdExchanger .
As the advertising landscape evolves, retail media has emerged as a powerful beast that marketers must harness. ANA's recent Retail Media Networks Fair brought together advertisers, retail media networks, a Wall Street advisor and measurement experts to discuss today's hottest medium. The main takeaway? There is an urgent need for brands to adapt and thrive […] The post 12 Tips For Optimizing Retail Media Investments appeared first on AdExchanger .
Live video threw sports broadcasts for a loop and the losses are only just being tallied. Plus, media buyers are dealing with a surge of AI-generated, made-for-advertising websites The post Pirates Have Retaken The Ship; Happy As A Pig In AI Slop appeared first on AdExchanger .
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