As the world has shifted to social media, more consumers today are looking to fellow consumers to inform their purchasing decisions. Marketers have since recognized the power of digital creators and influencers as brand advocates to reach new audiences, grow their awareness and brand affinity, and build buzz around their products. Where marketers once had to choose between the direct revenue with affiliate marketing or the brand awareness with influencer marketing, many are now seeking new ways to integrate both methods to reach wider audiences while simultaneously driving sales. They have started to realize that influencers can be more than just powerful brand advocates — they can deliver sales and measurable results.
While many marketers have relied more heavily on influencers to build brand awareness, driving sales is usually front and center. But many marketers have been unable to accurately measure influence and how it translates to sales, often relying on unrealistic metrics such as social media impresssions and likes. With influencer marketing, there is power in numbers — the ability to advocate a brand or product to audiences at scale. When consumers hear about a product promoted by an influencer across their social media, along with a link directly to the product page, it moves potential customers closer to a purchase decision. And tracking those sales is critical to any business in measuring their ROIs.
With Snips Social Market, brands can now take advantage of both brand advocacy and direct sales in a single influencer campaign, building greater long-term value. Beyond simply word-of-mouth advertising, Social Market provides marketers with the ability to track and measure the emotional connecting between influencers and their audiences — from the point of engagement with fans across social media, all the way through a conversion, sale, or signup. Instead of counting impressions on social media, you will be counting sales from recurring customers. Brands and marketers can finally rest assured they are paying for real, quantifiable results — and that means better ROIs and greater transparency.